Most marketers focus upon two concerns; how do they do some advertising channels earn money others and make money for their own organization. When social media Channels were introduced this new marketing concept was embraced by every marketer and exploited the possibilities to fix their how and why concerns. Results were promised by some organizations. Engaging in social networking marketing is a challenge to meet business expectations on profitability and in integrating it, and it is not for everybody. Most marketers do not understand the dynamics that media might not be the medium. There are characteristics and audience requirements that are distinctive to think about for each networking channel that will be talked about in this article for media and blobs. Most large Organizations action, in the market place engages in Facebook Twitter and LinkedIn but, generally accounts for less than 1-2 of total revenues. There are some Pre-requisites required before you participate in social websites:
- Know thyself – know your enemy and yourself
- Know your goals – have clear, achievable and measurable metrics
- Know your limitations – set do not exceed them and limits.
- Produce a simple, clear and suitable advertising message or narrative.
Once your organization has answered these questions all businesses create four questions that are basic and should ask themselves.
- Is participation in medium?
- What is the match of medium to my advertising message?
- Develop a four measure social networking strategy targeted on the product/message
- Develop metrics that are appropriate for growth and measurable.
Companies and A reality check should not be adopted by organizations and not get drawn into the best and latest money fade. Ask yourselves and perform a reality check is this right for the small business. Decide what time, budget and labor will be allocated and does reality check on the positive aspects.
The intent of social media channels
Social media channels Like Facebook, Twitter and LinkedIn were never meant to be a marketing channel they were made for like-minded individuals to discuss like-minded experiences and referrals rather than for advertising campaigns – although some recommendations from friends, fans. Although these Sales may be helpful but do come in a cost in resources and time. LinkedIn was conceived as a job Twitter was conceived as a sharing experience. The exception is Google. Google + Plus was created as a marketing tool and is having trouble establishing itself in the marketing place because of that. Users in the world are not yet prepared to accept marketing content. They wish to provide guidance, recommend news, merchandise and data friends, followers and fans and share understanding that is superior.